Our story

SIMBR Sports was just a humble start-up back in 2015 when we took the initiative of making sports facilities accessible to the general public at reasonable rates and, at the same time, bring the touch of career making in the arena of sports. We were a few sports enthusiasts who sat together and realized that we shared similar dreams of promoting sports in this region of UAE; hence, we improvised resources and took the first step towards establishing a world-class sports academy in Dubai.
When we started, there were quite a lot of personal coaching options for sports in UAE but almost all of them were either privately organized on smaller scale or not legally registered as a sports authority. So the need was to come up with a tentative solution because, in the past, UAE didn’t have many registered facilities for anyone who wants to officially pursue sports as a lifetime career. So we, a group of passionate friends, embarked on the journey of creating something big. We contacted the government officials, the relevant authorities and the local community to float this idea of making a prestigious sports academy.